Paynada rebranding project

Challenges with the old branding:

The Paynada rebranding addressed key issues with the original logo, including poor color contrast and a complex overlay that limited versatility. The brand also lacked unique visual elements and had a color palette too similar to competitors. 

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Proposed Solutions:

To solve this, the logo was simplified to feature two clean card icons without overlays, the color scheme was refined, and minimal line illustrations were introduced for occasional use. Bold typography was added as a supporting visual element, while the signature rounded corners were retained to maintain brand continuity.