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Schwan's Food Service website redesign
This project is to designing a new look for Schwan's Food Service Website.
The existing website has been around for more than 5 years and has never been updated. The presentation and style is outdated and the information is no adequate.
To create an elegant and high quality appearance which matches the brand is crucial to the brand image.
What we don't like about the old design
01
Big photo tiles that produce a lot of noise
02
Corporate feel seems flat, stiff and too B2B
03
Too much movement
04
Chunky, blocky layouts
The New Looks
To make the website look clean I minimized the color usage and added cutout image to break the chunkiness. Reorganize the navigation bar, adding secondary navigation for secondary information. using rounded corner on the blocks creates inviting and breathing space, the rounded corner is also part of Schwan's logo which can well represent the brand with cohesive look across the website.
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